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BEST
with LESS

BEST with LESS

Hong Kong Tertiary Sustainable Packaging (F&B Industry) Design Competition

01

About

In recent years, global attention to carbon reduction and plastic reduction has been increasing. The Hong Kong SAR Government is committed to achieving carbon neutrality by 2050 and will start implementing the first-phase regulations on disposable plastic tableware and other plastic products in April 2024 and carry out the second-phase in banning the use of disposable plastic tableware and containers for dine-in and takeaway in the catering and retail outlets in 2025. Maxim's Group has always been proactive in promoting environmental protection and plastic reduction, supporting startups, and encouraging interaction and cooperation with young people and various stakeholders. To this end, the "BEST with LESS Hong Kong Tertiary Sustainable Packaging (F&B Industry) Design Competition" is organized to collect eco-friendly design proposals for containers and packaging used by the Maxim's Group's restaurants through a public competition among tertiary institutions. Outstanding proposals will have the chance to be adopted as packaging products by brands under the Maxim's Group.

As the program consultant and researcher, the Chinese University of Hong Kong’s Centre for Social Innovation Studies (CSIS) will lead a case study based on the Maxim’s packaging and plastic transition program. CSIS is known for its prolonged contribution in researching plastic reduction and environmental education and will play a vital role of identifying and sharing the impact and insights obtained from the campaign, reimagining the role of humanity and design in addressing environmental and ecological problem.

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02

Competition Goals and Innovation

01.

Reduction at source

Design packaging that is ecofriendly, practical, and affordable, with a focus on source reduction.
02.

Co-create

Encourage innovation by creating a platform for young talents to collaborate with various stakeholders.
03.

Putting Theory into Action

Translate cross-disciplinary theories into practical solutions, pioneering new ESG approaches for plastic reduction and social.
04.

Industry-Institution Collaboration

First of its kind industry institution collaboration, grouping efforts from Maxim's, the researcher and tertiary students to inspire new solutions for plastic reduction in Hong Kong.
03

Submission

Team Eligibility

  • Teams must consist of 2 to 6 full-time students
  • Participants may come from different institutions

Registration

  • April 8 to June 14

Result Announcement

  • September 22
04

Awards

Champion Award

Greenmax

  • HK$30,000 Scholarship from Maxim’s
  • Potential application in real business settings
  • Win round-trip tickets (depart from Hong Kong) sponsored by Greater Bay Airlines

Silver Award

ConfidentSect

  • HK$20,000 Scholarship from Maxim’s
  • Potential application in real business settings
  • Win round-trip tickets (depart from Hong Kong) sponsored by Greater Bay Airlines

Bronze Award

VC to the Infinity

  • HK$10,000 Scholarship from Maxim’s
  • Potential application in real business settings
  • Win round-trip tickets (depart from Hong Kong) sponsored by Greater Bay Airlines

Most Popular Design

Greenmax

  • Dining vouchers
  • A HK$4,000 scholarship from Maxim’s

Outstanding Award

WINGIT

  • Dining vouchers
  • A HK$2,000 scholarship from Maxim’s

Outstanding Award

V523 Studio

  • Dining vouchers
  • A HK$2,000 scholarship from Maxim’s

Outstanding Award

Rhiknowlesz

  • Dining vouchers
  • A HK$2,000 scholarship from Maxim’s

Consultant and Researcher

CUHK Centre for social innovation studies

Organiser

Hong Kong Maxim's Group

Strategic Partner

Hong Kong Designers Association

Sponsor

Greater Bay Airlines
Maxim
CUHK Centre for social innovation studies

Supporting Institutions

Hong Kong Baptist University
Hong Kong Metropolitan University
⁠HSUHK Student Affairs Office
Lingnan University
PolyU Design
PolyU Material Resource Centre
The Chinese University of Hong Kong
The Hong Kong Academy for Performing Arts
The Hong Kong University of Science and Technology
⁠HKU School of Professional and Continuing Education
The University of Hong Kong
The Chinese University of Hong Kong
The Hong Kong University of Science and Technology
The Hong Kong Polytechnic University
City University of Hong Kong
The University of Hong Kong
Lingnan University
The Education University of Hong Kong
Hong Kong Metropolitan Universite
Shue Yan University
香港恒生大學
Saint Francis University
Hong Kong Design Institute
Hong Kong Institute of Vocational EducatioN