Mr. Stanley Wong (also known as anothermountainman), DFA World’s Outstanding Chinese Designer and Founder & Creative Director of 84000 Communications, “Mainstream packaging design pursues aesthetics, but unique packaging can create a brand image that resonates with the public.
”Does possessing aesthetics alone make a good package? 🫢 No! That can only attract people’s attention. To truly win people’s hearts 😘, you need to remember the four design directions mentioned by the master in the workshop:
1️⃣No packaging can be the best packagingOnly list out product information to raise consumer trust
2️⃣Functionality and aesthetics are both indispensableDesign packaging from consumer’s perspective to enhance user experience
3️⃣Tell your brand’s unique storyUse text and images to highlight the brand’s background and values
4️⃣Create a memorable impression through differentiated packagingUse different colors and shapes to design a series of interconnected packaging
If you want to design food packaging that stands out from the rest and leave a deep impression on the judges, remember to revisit the master’s wonderful sharing! 🫶🏻
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