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Expert Workshop Highlights Revisited Vol. 6: Mr. Thomas Fan

July 30, 2024

Mr. Thomas Fan, Head of Quick Service Restaurants at Maxim’s Group, “Truly good packaging design needs to consider the needs of employees, customers, and third parties.”

Not long ago, I have shared with you the elements that design masters believe packaging design should possess😌, but is packaging design really that simple? 🤭 In addition to meeting consumers’ expectations, it also needs to consider the organization’s image, the convenience for its own staff, and the usability for the third parties like the delivery staff🤯. Let’s take a look at the things that need to be considered in packaging design:

1️⃣ Incoming packaging can be stacked

Save storage space

2️⃣ No complicated procedures

Facilitate efficient food packaging by employees

3️⃣ Packaging design needs to be consistent

Highlight the brand image

4️⃣ Add food identification label design

Help delivery staff match orders

5️⃣ Leak-proof/heat-resistant

Consider customer safety

If you want to know more about practical operational experience, welcome to revisit the highlights of the workshop ❣️

#SustainablePackagingDesign #PlasticReductionCampaign #CreativeCompetition #YouthCreativity