Dr. Royce Yuen, Adjunct Associate Professor at the University of Hong Kong and Co-CEO of MaLogic (Hong Kong), “Packaging design not only directly affects brand image, but also subconsciously changes consumers’ environmental awareness, with an impact far beyond what you can imagine.”
You thought packaging design was just about boosting consumer shopping desire? Well, you’re mistaken! 🤧 Dr. Yuen says that packaging design has always played a crucial role in businesses.🌟 Sustainable packaging can bring the following benefits to brands:
1️⃣ Enhance reputation
Demonstrate the company’s commitment to corporate responsibility
2️⃣ Increase customer loyalty
Establish connections with environmentally conscious consumers
3️⃣ Build market positioning
Make sustainability a key selling point for the brand
4️⃣ Reduce waste
Remove unnecessary packaging
5️⃣ Raise consumers’ environmental awareness
Promote eco-friendly concepts through text and graphics on packaging
I heard that Dr. Yuen also shared many case studies of environmentally friendly packaging in the workshop. If you want to learn more, you’d better go check it out! 😌
#BESTwithLESS #SustainablePackagingDesign #PlasticReductionCampaign #CreativeCompetition #YouthCreativity
